The Facts
- #1: 62% are viewing online streaming video content.
The age group between 18-34 are 31% watching online videos. The age group 35+ are 69% watching online video
- #2: Few years ago was the most popular streaming video content music videos for the 35+. It is now user-generated videos, TV-shows, movie trailers and news clips. For the 18-34 its still music videos that are been watch most, although user-generated content have doubled in the last year.
- #3: Over 42% have forwarded streaming video content to a friend. For users who watch streaming video content weekly the percentage is 55%.
- #4: 15% in the age group 18-34 have created online video content. 2% for the 35+ age group
- #5: About 43% have missed a TV episode and watched it online.
- #6: The sample was asked: “What would make the advertising component more pleasureable?”.
63% say that the ads should be short than TV ads. 22% more relevant ads. 13% say they want ads made exclusively made for the Internet. 2% say other.
- #7: The shorter the pre-roll is the higher is the viewer-percentage.
Resource: http://www.advertising.com/data/research/123/Research-BiAnnualVideoReport.pdf